Men's Wearhouse (NYSE: MW) is rolling out a new click-and-collect feature in all of its roughly 900 stores in the U.S. The launch follows a successful pilot in the Houston market and comes on the heels of the company's announcement it will acquire its smaller rival, Jos. A. Bank (NASDAQ: JOSB).
The Men's Wearhouse omnichannel launch includes the addition of an employee-facing custom mobile app called Find-It which allows store staff to check inventory levels across the entire network and add an item to the customer's order regardless of its location. Over 650 retail stores will also be equipped with iPads with which employees can access and use the Find-It app.
Men's Wearhouse also said that it has improved the online system that customers use to reserve items in stores. E-commerce shoppers can now view all of the inventory at nearby stores and the company's distribution center to find the item they're looking for. Shoppers can reserve items online for in-store pickup at any Men's Wearhouse location of their choice.
Click and pick-up programs are becoming a standard feature for retailers, as customers place higher demands on making the online shopping experience more convenient. Long shipping times, delivery snafus and shipping costs have made click-and-collect programs more attractive to both shoppers and merchants.
Retailers such as Williams-Sonoma, Deckers Outdoor and Macy's have all recently announced that they, too, are pouring resources into omnichannel strategies.
Last week, Williams-Sonoma (NYSE: WSM) credited its multichannel approach for helping its seven brands record the best holiday season for the enterprise in five years. Deckers Outdoor (NASDAQ: DECK) just opened its first brick-and-mortar store, features several high-tech investments as part of an "innovation lab" to improve the retailer's omnichannel strategy. A station inside the store houses eight iPads where shoppers can order out-of-stock items online and ship them free of charge. Macy's (NYSE: M) recently shared that its pilot of an in-store pick-up program in 500 stores has been a big hit, and the chain is extending the initiative to 675 by the end of spring.
-See this Men's Wearhouse press release
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