Men's Warehouse's Luck Runs Out With '13

First Men's Wearhouse (NYSE:MW) lost its I-Guarantee-It founder and pitch man, George Zimmer. Now the chain has lost 28 percent of its net income. But CEO Doug Ewert has an explanation: Along with one-time charges and an early date for Easter that pushed prom tuxedos rentals earlier than usual, another factor is triskaidekaphobia—fear of the number 13. "Historically, we've seen numeric anomalies in the calendar affect when brides choose their wedding date, and we believe that the number 13 in 2013 is causing a small but meaningful number of brides to avoid getting married this year," Ewert said on an analyst call last Thursday (Sept. 12). "It's reassuring to see a significant increase in advance reservations for 2014 weddings, though." Reassuring maybe, but not to investors: The chain's stock price dropped 10 percent on heavy volume almost immediately. Maybe they just wanted to unload it before Friday the Thirteenth. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.