Men 5x more likely to shop an app than women

Gender differences in shopping behaviors are nothing new, but now there's new evidence to suggest that men are more likely to prioritize mobile applications and payments than women.

According to Interactions' latest Retail Perceptions report on gender influence and shopping behavior, 44 percent of men have left a retailer without making a purchase because the retailer did not accept mobile wallets, while 34 percent of women have done the same. And for online shoppers, 10 percent of men shop through a retailer's app, while only 2 percent of women have purchased the same way. Story


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