Meijer's online shopping and curbside pickup service has returned to the Grand Rapids, Michigan, area after a 26-month hiatus.
Now called Meijer Curbside, the program has been updated to take into consideration customer feedback, reported M Live.
Michael Ross, Meijer's president of customer marketing and emerging technology, said it was evident that shoppers wanted a seamless experience online, adding that sales and mPerk deals that were available on the Web are now available in-store.
Changes to the service are part of a bigger website redesign in which the company will no longer offer home delivery for items ordered online.
Meijer is not currently charging customers to use Curbside. However, Ross estimates that the charge will eventually be about $5, which is 28 percent less than the $7 charge for Meijer Express. A quick trip order of less than 12 items can be picked up in an hour and a full order would be ready within three hours.
The curbside pickup service does not offer all products in the Meijer store, which carries several hundred thousand items, but it does give shoppers access to 23,000 options that usually end up in their carts.
Meijer is always looking for innovative ways to capture a greater share of the marketplace. For example, last month the chain announced the opening of an in-store Skechers shop in one of its Grand Rapids locations. And last spring the retailer announced it would expand its in-store healthcare options by adding new Meijer Optical centers to several stores.
The supermarket chain is in the midst of a rapid expansion plan that includes opening 10 to 12 stores a year, with many of those slated for construction in Wisconsin as the company looks to expand beyond Milwaukee.
-See this M Live article
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