Meijer Rolls Out Free Wi-Fi to Encourage Mobile Browsing in Stores

Meijer is encouraging its shoppers to use their mobile devices in stores, a consumer habit that is rapidly changing the retail industry. Meijer announced it now has free Wi-Fi capability in all its stores, making it easier for customers to access their digital coupons and the Meijer mobile app. "Our customers are relying on digital tools more than ever as they shop, which is why we're constantly providing them with resources to enhance their shopping experience," Michael Ross, vice president of customer marketing and emerging technology, said. Story