Meijer's mobile loyalty program is celebrating its fifth anniversary. MPerks now boasts 4 million members, who have clipped more than 1 billion digital coupons, totaling $400 million in savings and roughly $100 million so far this year.
MPerks was launched as a savings device, offering shoppers ways to earn discounts without clipping coupons. But the loyalty program has grown to include personalized rewards and digital tools to assist along the entire path to purchase.
The program has a redemption rate four times higher than the national average, and frequent users are saving an average of 15 percent per year, according to the company.
"The popularity of digital coupons and shopping apps is at an all-time high as price-conscious shoppers are realizing how much their iPads, tablets and mobile phones can be used as a tool to help stretch family budgets," said Michael Ross, VP of digital shopping and customer marketing. "We're especially proud that so many of our customers are taking advantage of the time- and money-saving resources we offer and continue to enhance."
Meijer was among one of the first retailers to develop an app and has made free WiFi available in all of its 222 stores.
Loyalty programs, and increasingly mobile loyalty programs, are critically important as digital coupon users are found to shop more often and spend more per visit. Fifty-nine percent of shoppers base purchases on digital coupons.
-See this Meijer press release
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