Line jumping just got a little bit easier at some McDonald's (NYSE:MCD) restaurants as the burger chain tests a new mobile app that lets shoppers order ahead, pay and pick-up from a designated station.
McDonald's began quietly testing the program at 22 locations in Columbus, Georgia in late June. The app, dubbed "McD Ordering," links to the user's credit or debit card. Users are then automatically charged upon arrival after scanning a displayed QR code at checkout.
There are both curbside and in-store options. For each, users check in and receive orders without ever waiting in line.
The burger chain is a bit late to the mobile ordering game as many quick-serve restaurants have been utilizing mobile devices for payments and loyalty programs. Pizza chains have been particularly aggressive in rolling out mobile strategies. Domino's app not only allows for mobile ordering, but offers voice-ordering, too.
The company is testing various mobile programs including a McD app that pushes offers and lets users save favorite orders and locate stores in select markets including Northern California, Washington, D.C. and parts of New England. It also tested a mobile loyalty app in roughly 420 stores.
But thus far, none have been rolled out to McDonald's more than 35,000 restaurants.
"We are testing these technologies in a few markets, so it's premature to speculate on the decisions we may make after the tests, but we're excited to bring a cutting-edge experience in the future to our customers," spokeswoman Lisa McComb told the Ledger-Enquirer.
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