McDonald's Finding Its Salad Days Have No Salads

McDonald's is trying to push a healthier lifestyle and that it has a menu to support it. And yet, people won't buy the salads and the fruit and yogurt breakfasts. Is it that they won't buy them—something that packaged salad and flavored yogurt grocery sales clearly dispute—or that they don't want to buy them from McDonald's? Even with such names as Bacon Ranch and Southwest with Crispy Chicken, salads make up 2 percent to 3 percent of U.S. restaurant sales, Chief Executive Officer Don Thompson said Wednesday (May 29) at an investor conference. By contrast, the Dollar Menu generates 13 percent to 14 percent of sales, he said. "I don't see salads as being a major growth driver in the near future," Thompson said at the Sanford C. Bernstein & Co. Strategic Decisions Conference in New York. Story

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