McDonald's accepting lovin' as payment

In honor of Valentine's Day, McDonald's (NYSE:MCD) has announced that it will be accepting payment in the form of lovin'—selfies, high-fives, hugs or any other appropriate form. The ad for the new money-free transactions first aired during Super Bowl XLIX.

For the next 12 days, leading up to the big holiday celebrating love, participating locations will allow certain customers, chosen at random, to pay with love, as long as it is sincere and during the pre-selected times, reported Business Insider.

"We want to thank our customers for making our day and hopefully they will make someone else's as well—that's what Lovin' is all about," a McDonald's spokeswoman told PYMNTS.

Just last week, McDonald's announced a host of key management changes that included the retirement of president and CEO Don Thompson.

It's no secret that the retailer is facing its worst sales slump in a decade and is looking for a turnaround through strategic changes, such as a new organizational structure in the United States in response to what consumers want. Losing customers to fast casual chains, the company is planning to give stores in the 22 U.S. regions more autonomy to make local menu decisions.

For more:
-See this PYMNTS article
-See this Business Insider article

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