Max Mara marries fashion, art in new Miami store

Max Mara will open a new store in Miami's Design District later this month. The store marries fashion, art and architecture in a unique space and will serve as a location to show off the classic clothing from founder Achille Maramotti's collection.

Located in the heart of the Design District, the store sponsored last month's National YoungArts Foundation Backyard Ball. Focusing on art in the United States this year, the brand will also sponsor the opening gala at the new Whitney Museum of American Art in Manhattan, reported Women's Wear Daily.

The 3,325 sq. ft. space includes a spiral staircase in cross-scratched metal and beachy oak. Natural light filters through the white geometric screen into an upstairs salon with Murano glass tables, a B&B velvet sofa and Golran rug in watery blues. The walls include metallic inserts in wood, complete with a muted color palette, including adjustable wall panels in taupe made for handbags and jewelry.

The space is smaller in size than the brand's New York, Los Angeles and Chicago locations but is getting special attention for hosting some special fashion assortments. And the front half of the first floor is dedicated to exhibitions of works by emerging artists and Max Mara fashions, including the first North American stop for the company's iconic coats dating from the 1950s to the present.

"We're present in many U.S. cities, but selected Miami because of Art Basel, its private art collections like Rubells and Art Deco architecture, and it's international," Luigi Maramotti, chairman of Max Mara Fashion, told Women's Wear Daily. "Even though Miami is young, it will be a successful market for us."

Miami is quickly becoming a coveted location for fashion retailers. In fact, it was recently named one of the top five hot locations for luxury retailers to build storefronts, according to JLL's "The New World of Retail" report, due to population and income growth. Both Tom Ford and Barneys New York plan to open locations in Miami over the next few years.

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