MasterCard wants millennials to pay with a selfie

MasterCard is trying a new way to verify payments and reduce fraud, with the added bonus of appealing to millennials. The company is testing facial recognition technology that lets users verify mobile payments by taking a selfie at the point of purchase.

"The new generation, which is into selfies ... I think they'll find it cool. They'll embrace it," said Ajay Bhalla, president of enterprise safety and security at MasterCard. But will younger shoppers snap a selfie to pay or judge this as a cynical bid for millennial approval? Story

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