Mass appeal kiss of death for some brands

Michael Kors' sales growth has been eroding and the value of a Kate Spade handbag doesn't go for what it used to--hence the company's jump into brand offshoots Kate Spade Saturday and Jack Spade. While inventory is not the problem for Michael Kors, the issue may lie in the fact that the products are too easily found, due to outlets. And mass popularity, at affordable prices, can be a killer for what used to be aspirational, high-end brands. Other brands that have experienced this phenomenon include Coach, Juicy Couture, and Jordache. Story