Martin's introduces express format

Martin's Super Markets will debut a new small-store format known as Martin's Express, starting next month. The first store, 26,200 sq. ft. in size, will open in Goshen, Indiana, on the site of a former Save-A-Lot.

The store will feature fresh goods, a Side Door Deli Cafe, Starbucks Coffee kiosk, salad bar, full-service butcher and seafood, hot deli foods, panini and sub sandwiches, and beer and wine. 

The store is set to open May 7, bringing the total number of Martin's store locations to 22.

The Express will feature "the best of what Martin's has to offer in a smaller format," Phil Plummer, VP of sales and marketing at Martin's, said in a statement.

Many traditional supermarkets are shifting directions as outside pressures from online and big-box retailers mount. While some are focusing on curbside pickup, such as Meijer and Dash's Market, or broadening their assortment, such as Aldi, others are turning to smaller express formats that carry more ready-to-go products. Similar to a Walmart Neighborhood Market (NYSE:WMT), these smaller formats carry a reduced assortment of products that serve as fill-in grocery stops and last-minute meal pickups.

For more:
-See this Supermarket News article

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