Marketing Never Lets Reality Interfere With A Good Pitch

At the end of July, Network Solutions revealed a massive breach, impacting some 574,000 consumers and more than 4,300 retailers. So to their marketing department, what a better time to proclaim a new commitment to quality?In a note sent July 29—just days after the breach was disclosed—the marketing team was positively ecstatic: "On or around August 1, 2009, much of the hard work we've been doing to improve your overall Network Solutions experience will be on full display." Probably a bit more candid than anticipated. An equally good line from the letter: "We've received an overwhelming amount of valuable feedback which is driving a reinvention of our company." That has got to be the world's best marketing phrasing to describe an angry mob.

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