Manufacturer Gets Creative To Meet Wal-Mart RFID Requirement

Pet product maker Normerica opted for an unorthodox combo of smart boxes with embedded RFID tags and a mobile reader to comply with Wal-Mart's RFID requirement. The application, described in wonderful detail in this RFID Update story, was attractive because it reportedly involved "no significant retooling of its packing or shipping lines."

"If you compare the print-and-apply process at consumer goods manufacturing with eight packaging lines, you'd have to have eight applicators and printers," said Paul de Blois, HIDE-Pack vice president and general manager. "We can produce the boxes on flexo-folder-gluer at a speed of 300 per minute, which is much faster than the throughput of a typical print-apply system." A story worth checking out.