Manic Monday sales soar 27%

The Monday before Christmas saw sales soar 27 percent over last year, according to new data from Slice Intelligence.

While Black Friday and Cyber Monday still rank as the biggest online shopping days, Manic Monday, as termed by Slice, experienced the largest sales growth compared to prior years.

Amazon led the pack with a 55 percent market share of sales that day. Gap-owned brands Athleta and Old Navy grew by more than 200 percent and Carters jumped 273 percent, the most of any apparel retailer.

E-commerce merchant Wayfair saw sales rise 158 percent.

Video games, typically a hot holiday gift item, delivered lackluster sales on Monday. GameStop and Steam had some of the largest sales declines among retailers, dropping 58 percent and 65.8 percent, respectively.

Slice gathered intelligence from electronics receipts to measure comprehensive buying data across multiple devices from 3.5 million online shoppers.

For more:
-See this Slice Intelligence report

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