Management shakeups at Staples, Starbucks focus on reinvention

Staples (NASDAQ: SPLS) is on a mission to rebrand itself in the face of falling office paper and printer ink sales as the digitized business environment grows. In order to move the transition along, the retailer announced that Joe Doody, the president of its North American commercial unit, has been named vice chairman with a mandate to "lead Staples' strategic reinvention."

Doody has been with Staples since 1998, and took over as president of the former North American delivery unit, which previously included online operations, in 2002. He will continue to report to CEO Ron Sargent and takes up his new post effective Feb. 2.

Taking over from Doody is Shira Goodman, executive vice president of global growth. Goodman joined Staples in 1992, and has served in a number of senior roles across the company, including strategy, marketing, human resources and operations.

Starbucks (NASDAQ: SBUX) is also making changes to the job descriptions of its company leaders. The coffee chain announced late Wednesday that Troy Alstead will be taking on the newly-created position of COO, where he will oversee a majority of the company's daily operations. Starbucks said Alstead's promotion will allow CEO Howard Schultz to spend more time developing retail and payments initiatives in the areas of digital, mobile, card, loyalty and e-commerce.

Alstead previously served as CFO and has been with Starbucks since 1992. He will continue to report directly to Schultz.

For more:
-See this Staples press release
-See this Starbucks press release 

Related stories:
Staples unveils new logo & tagline, says goodbye to 'That Was Easy'
Staples opens U.S. Postal Service branches inside stores
Starbucks reports higher Q4 profit while 2014 forecast falls short
Starbucks loses 12-year 'Charbucks' trademark battle
Starbucks baristas must split tips with shift supervisors says Federal Court

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