Mall operators make digital upgrades

Mall operators Simon and Taubman are introducing new digital initiatives aimed at helping retail tenants cater to shoppers' growing mobile needs.

Simon will invest $1 billion over the next three years to renovate and upgrade malls to enable retailers' omnichannel efforts. Taubman, which operates 20 regional, super-regional and outlet shopping centers in the United States, is upgrading services to include free basic Internet access to all retail tenants.

We know that the best retailers are pursuing omnichannel customer engagement strategies and that requires fast, secure Internet access to execute both customer-facing programs and back-of-the-store operations," said Taubman CTO Michael Osment. Story