Major Japanese Retailers Plan Mobile Phone Reward Card Trial

Japan's NTT and three large Japanese retail chains—Bic Camera, Nojima and Runsystem—confirmed Thursday (Oct. 9) a trial that the group says will "securely integrate the reward cards of more than 100 retailers into a single mobile phone."

NTT will run the contactless card trial—called Gyazapo—from February to June 2009. "Once a dedicated application is downloaded into the phone, (the system) enables loyalty points, ID photos and other membership information of multiple retailers to be registered under a single platform," according to an NTT statement.

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