Macy's using technology to gain modern shoppers

Macy's (NYSE:M) is making a big push to become an innovator in the technology-based shopping space, thus attracting young, sophisticated customers. For example, the company's brands, Macy's and Bloomingdale's, will be among some of the first retailers to use Apple Pay, Apple's new mobile wallet. The department store is also piloting same-day delivery in eight cities, not to mention advanced shopping apps, ShopKick, and radio frequency identification. Story