Macy's to Push Black Friday Sales Via its Mobile App

After the turkey and the stuffing and the pie is all gone, a holiday tradition like no other begins. Black Friday, the ritualized stampede of shoppers looking for the best deals of the holidays takes the nation by storm. Macy's (NYSE: M) is counting on Black Friday shoppers to buy more products in its stores with special features added to its mobile app.

Over the summer, the retail giant launched new features for its mobile app, prepping for the holiday season.  These included the ability to scan bar codes for reviews and specials on products. Macy's also added in-store mapping to help customers find specific items.

All of these enhancements come together on Black Friday.  Beginning on November 21, Black Friday specials will be available on Macy's app for viewing. To draw even more interest, Macy's already pinned the specials on Pinterest.  With this and the other tools provided by the app, customers can not only plan the items they will be looking for, but they are able to plot how they will navigate the hordes of shoppers to make sure they succeed in procuring their purchases.

"For Macy's, it's important to make this day enjoyable and convenient for everyone, as our customers search for great deals on favorite wish-list items," Peter Sachse, Macy's chief stores officer, said in a statement on The Wall Street Journal's Marketwatch.

Macy's will open most of its stores to shoppers beginning at 8:00 p.m. on Thanksgiving Day.

For more, see:
This Mobile Commerce Daily article
This The Wall Street Journal MarketWatch article
This Time article

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