In preparation for the busy holiday season, Macy's (NYSE:M) expanded its same-day delivery and in-store pickup options to more locations around the country. The company hopes to continue the expansion of delivery options into 2015, introduce more unique in-store vendor shops and launch a line of wearables.
"This is the first year we have been able to have this available in all of our stores, we tested it at the end of last year in one market, now we have it across the board," Macy's chairman and CEO, Terry Lundgren, told The Street, referring to its buy online and pick-up in-store program.
Lundgren explained that customers want to try on products before buying and that once they are in the store, they often end up buying something else.
This is also the first holiday in which Macy's is offering same-day delivery service, which Lundgren said is doing well early on. The program is up and running in eight markets and available for Bloomingdale's in four markets. The deliveries are powered by Deliv and in partnership with major mall owners such as General Growth Properties, Macerich, Simon Property Group and Westfield.
The next step for the retailer is to keep the sales floors exciting through specialty shops from brands such as Nike, Under Armour, Lids and Finish Line. The retailer even put a Build-a-Bear shop in one store location.
"I think there is more room for these unique ideas as part of our mix, for certain in our larger stores," Lundgren told The Street.
In addition, Lundgren spoke of wanting to partner with Apple, Google or even Samsung in 2015 to get into the business of selling smart watches.
Although the wearable market, such as smart watches, is still in its infancy, 20 percent of U.S. adults already own a wearable device and adoption is on the rise, according to a new report from PwC's Consumer Intelligence Series. The implications for retail are profound, according to PwC, particularly with new, hotly anticipated products such as the Apple Watch on the horizon.
*This story originally appeared in FierceRetail's sister publication, FierceMobileRetail.
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