Macy's revamps look to attract locals

Macy's iconic Herald Square store in Manhattan is getting a makeover. The flagship store is revamping its look to attract not only big-spending tourists and millennials, but also locals. The hyperlocalization strategy is a way for the retailer to differentiate itself from other department stores and online retailers in communities across the country. The mission is known as "My Macy's" and will look to tailor the product assortment at 789 stores nationwide to meet the needs of local customers. Story

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