Macy's plan to bring back millennials

For a long time, Macy's was a leader in department store chains when it came to attracting millennial shoppers. But sales have dropped 1.7 percent since last year and millennials seem more keen on spending their money in discount stores. So Macy's is going to try and win the 18-to-35 demographic back through similar tactics like the new One Below floor in the renovated flagship in New York City. It will also ramp up its off-price offerings through stores similar to Nordstrom Rack. Story

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