Macy's names new CMO

Richard Lennox

Macy's has a new chief marketing officer. Richard Lennox will replace Martine Reardon in that role on September 15.

Lennox will have responsibility for Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing. He will report to Macy’s President Jeff Gennette.

Lennox was senior VP and chief marketing officer of Toys R Us since 2014. Before that, he served for five years as exec-VP, chief marketing and e-commerce officer at Zales, where he helped lead that company's turnaround.

“Rich Lennox is a significant addition to the Macy’s executive team and we look forward to his contributions as we position the iconic Macy’s brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty,” Gennette said. “We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand.”

Reardon announced her retirement in May after 32 years with Macy's.

For more:
- see this Macy's announcement

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