Macy's hosts summer of selfies

Macy's (NYSE:M) is hosting a summer of selfies. The "American Icon" promotion is positioned as a celebration of the American landscape and its people. The campaign kicks off with #AmericanSelfie, a social media initiative inspiring shoppers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America's veterans.

"American Icons is a meaningful program that offers Macy's a chance to connect with our customers in celebration of our great country," said Martine Reardon, Macy's chief marketing officer. "With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country's most beloved brands and hosting fun summertime events to make this year's tribute to America more special than ever." Announcement