Macy's goes big with Shaquille O'Neal menswear

Macy's (NYSE: M) is going big, very big, with its new menswear collection from basketball great Shaquille O'Neal and Peerless Clothing. The new partnership will launch exclusively at Macy's in sizes that range from regular to Big and Tall.

The Shaquille O'Neal collection, available at 100 Macy's stores nationwide and on starting mid-February, will include suit separates and sport coats that can be worn individually or paired together. Patterns include traditional solids, stripes and plaids, as well as more modern and unexpected sharkskin in shades of black, navy, tan and grey. Suit separates anchor the line, allowing shoppers to choose jacket and pant sizes for varied proportions and are priced between $150 for a pant to $400 for a jacket.

"Shaq is one of the biggest stars in sports with a huge fan base and following. A favorite celebrity and personality who is larger than life. Fans everywhere love Shaq for his athletic accomplishments, and his successful forays into music, movies, television and business. They love his style, passion and charisma," said Ronny Wurtzburger, president of Peerless Clothing. "When it comes to fashion, Shaq is a trendsetter. He has strong consumer appeal among African-Americans, Hispanic-Americans, moms who relate to his dedication to providing quality products at affordable prices, and kids who see him as their ultimate role model."

"My interest in developing a menswear collection was based on the lack of fashion choices for Big and Tall customers and the higher prices for larger size suits," O'Neal said. "I also was frustrated that I had to go to a Big and Tall store rather than shop with my friends at the local department or specialty store. I originally wanted to develop a more fashion-forward menswear collection at an affordable price. Once Peerless and I developed the collection, the reaction from Macy's was so positive that we decided to make the collection in all sizes."

The collection will be marketed online and in-store as well as through newspaper advertisements and personal appearances. Shaq also will wear the new collection on TNT's "Inside the NBA" and on future television appearances.

"Shaquille O'Neal is one of the most iconic athletes of our time, and we are thrilled that he chose Macy's to launch this extension of his superstar talent into the world of tailored clothing," said Richard Arnstein, Macy's executive vice president. "With his high-profile lifestyle, Mr. O'Neal understands the power of being well dressed, and this new collection of suit separates will appeal to men of any size who truly appreciate style and quality."

For more:
-See this Macy's press release

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