Macy's expands Thalia partnership

Macy's (NYSE:M) is expanding its partnership with Thalia Sodi, extending her fashion and accessories line to intimates, including bridal and shapewear.

The collection will feature a range of intimates, including robes and sleepwear. There's also a selection of shapewear and bras under the brand name of Thalia by Leonisa.

"A bridal narrative is also told through the collection," according to the company, with feminine details and colors. The sets can be broken up and worn separately, and many pieces can do double duty as streetwear.

"The Thalia Sodi line for Macy's inspires the idea of easy glamour," said Marc Mastronardi, Macy's exec-VP, GMM, center core. "The 'throw on and go' sensibility of the collection is modern, beautiful and resonates with women everywhere, and we're thrilled to extend this into the realm of intimates for our customers."

The Thalia Sodi intimates line ranges in price from $27 to $54 and will be available this month, while Thalia by Leonisa will retail from $25 to $80 and will be available in August. Both will be sold exclusively in Macy's stores and website.

Macy's has been firing on all cylinders as of late with new strategic partnerships, most notably the recent collaboration between fashion icon Iris Apfel and the retailer's I.N.C brand. This collection ticks several important boxes for Macy's, including the Hispanic market and young shoppers, and helps build on the retailer's bridal and wedding focus.

For more:
- see this Macy's announcement

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