Macy's CMO to depart

Martine Reardon, Macy's chief marketing officer, has decided to leave the company effective May 13, after 32 years with the retailer. 

    Martine Reardon

Reardon was named CMO in February 2012, and leads Macy's (NYSE:M) marketing efforts including macys.com and the company's advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for all stores.

"It is with deep sadness that we accept Martine's resignation from Macy's. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy's," said Terry Lundgren, chairman and CEO. "She has poured her mind, heart and soul into making Macy's the industry leader it is today. Martine's leadership, insight, creativity and expertise have enabled Macy's to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine. We salute her many accomplishments and wish her the very best in the next chapter of her life and career."

"I am extremely proud of the work that I have led in building Macy's into an international omnichannel brand," said Reardon in a statement. "We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth. I will miss my Macy's family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy's is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together."

Recently, Reardon was focused on reaching millennials and making Macy's more relevant to a younger shopper.

No successor has been named and a search is underway.

For more:
- see this Macy's announcement

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