"I, for one, made zero money before 2000 on the Internet," Lundgren told about 2,000 people in attendance at the Mandalay Bay Convention Center, according to this Las Vegas Review-Journal story. "I truly did not get it. There wasn't a business model out there that made sense to me, but there was so much interest, it got my attention."
Macys.com brings in about $1 billion a year, which isn't overwhelming for the $25 billion chain. But to have four percent of its global revenue coming from online is a continual surprise for CEO Terry Lundgren, according to a speech he gave Tuesday (September 22). Macys.com generated $30,000 in sales the first year it was launched--1996. As of Tuesday, Macy's "has invested more than $300 million in online infrastructure" and is tracking online sales increases of 13 percent compared with a year ago. Lundgren said Macy's internal figures show that "every dollar spent online influences $5.77 spent in the store over the next 10 days.