Macy's brings LensCrafters in-store

Macy's (NYSE:M) has signed an agreement to bring the Luxottica-owned LensCrafters optical shops to up to 500 Macy's department stores over the next three years.

It's an extension of Luxottica and Macy's existing partnership that opened 670 Sunglass Hut stores inside Macy's locations. Together, Macy's and Sunglass Hut have more than tripled the size of the sunglass business at Macy's in the past six years, according to the companies.

LensCrafters will be the exclusive optical retailer of Macy's and the first optical retail brand to expand nationally in a major department store. Macy's will be the exclusive department store host of LensCrafters shops.   

One hundred shops are planned for 2016 and the first location will open in April 2016.

The departments will feature a new design concept that includes an in-store digital experience with lens simulators and virtual try-on technology. Each will be staffed by LensCrafters optometrists.

"We look forward to welcoming LensCrafters into Macy's stores nationwide and to deepening our successful relationship with Luxottica," said Jeff Gennette, president of Macy's. "Eye health is critical to everyone's personal well-being, and easy in-store access to LensCrafters optometrists, personalized service and fashionable product assortment dovetail well with Macy's strengths. As with Sunglass Hut, LensCrafters will enhance the productivity of our stores and strengthen Macy's as a shopping destination."

LensCrafters can fill many orders in roughly an hour, enough time to shop in Macy's.

Macy's has been forming partnerships in the form of leased space and pop-up shops at a furious pace. The retailer's flagship store in New York City's Herald Square features newly remodeled areas with dedicated brand shops, and the One Below department debuted in September. 

For more:
-See this Macy's press release

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