Macy's Betting On QR Code Revival and Image Recognition

BLE and NFC may be the new future of mobile retail when it comes to pairing the in-store experience to a shopper's mobile device, but Macy's hasn't given up on QR codes. "QR is still very much an important part of our mix as well," said Martine Reardon, chief marketing officer at Macy's, New York. "As a matter of fact, you'll see QR come back in spring along with image recognition technology." Macy's is also using image recognition to link printed or online content to the smartphone. It's all about letting the shopper choose. Story

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