Macy's advances omnichannel strategy with same-day delivery

Macy's (NYSE:M) announced a partnership with retail delivery service Deliv to offer customers same-day delivery for both Macy's and Bloomingdale's stores. The move is part of a larger initiative to advance the company's omnichannel strategy.

"Macy's and Bloomingdale's remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store," said Terry Lundgren, Macy's chairman and CEO. "We will continue to test, to learn, and to proceed aggressively with new ideas that excite our customers and that make shopping more convenient and fun. Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand. We are a multi-faceted retailer with stores, technology, Internet capability and mobile access that come together for our customers. They are at the center of all our decisions, and our ongoing research and development will continue to help us understand how to personally engage with them."

The same-day delivery pilot will launch this fall on both of the brands' mobile-enabled websites. Macy's will offer same-day delivery to customers in eight U.S. markets: Chicago, Houston, Los Angeles, New Jersey, San Francisco, San Jose, Seattle and D.C. Bloomingdale's will offer the service in Chicago, Los Angeles, San Francisco and San Jose.

Foot Locker announced its own same-day delivery service using the Deliv platform last week.

In addition, customers will have the option to buy online and pick up in-store at all Macy's and Bloomingdale's locations nationwide. The BOPS service was first piloted by both brands in 2013. 

The company also announced the rollout of new shopping apps for IOS and Android, which allows customers to search products, manage gift registries and check out more easily.

As announced last week, Macy's and Bloomingdale's stores will be among the first retailers to support Apple Pay, Apple's (NASDAQ:AAPL) new mobile wallet slated for rollout in October.

For more:
-See this Macy's press release

Related stories:
Macy's sees pay-off from aggressive promotions and omnichannel strategies
Macy's puts brakes on Brooklyn store
Macy's Finkelstein dies at 89
Macy's tests Facebook video ads
Macy's to extend click-and-collect chainwide

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.