New data shows mobile commerce sales accounted for nearly 21 percent of total Black Friday online sales and 17 percent of Cyber Monday sales.
ComScore found that mobile spending reached $314 million on Black Friday, out of the total $1.512 billion spent online that day. Plus, mobile sales accounted for $350 million of Cyber Monday's $2.085 billion in online sales.
The fact that mobile commerce accounted for close to one in five digital dollars, or 18.5 percent, spent on those two days is significant, comScore said, "because that percentage is far higher than we've ever seen in our quarterly spending data," Internet Retailer reported
Meanwhile, a separate survey of 26 online retail sites found that online visitor-to-sales conversion rates between Thanksgiving Day and the following Wednesday were higher in 2013 than in 2012. Conversion rates hit their highest points in both years on Cyber Monday, at 7.4 percent this year and 6 percent in 2012, according to RichRelevance.
However, the largest year-over-year increases were on the Tuesday and Wednesday after Thanksgiving this year, as conversion rates rose to 5.3 percent from 3.7 percent on Tuesday and to 5.4 percent from 3.6 percent on Wednesday, Internet Retailer reported.
-See this Internet Retailer article
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