M-Commerce Sales Could Reach $9 to $10 Billion

A new, unofficial estimate from comScore found that m-commerce sales could soar to between $9 and $10 billion in the fourth quarter of 2013, up from the research firm's $5.8 billion estimate in the third quarter.

M-commerce spending on smartphones and tablets rose 26 percent to $5.8 billion in the third quarter of 2013, compared to the same quarter in 2012. Total digital commerce spending reached $53.2 billion in the third quarter.

Meanwhile, U.S. desktop-based retail e-commerce sales grew 13 percent in the third quarter to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and the twelfth consecutive quarter of double-digit growth.

Despite the growth, comScore analysts have concerns about e-commerce holiday sales. "Third quarter e-commerce spending grew 13 percent from a year ago, and although that marks a pretty healthy growth rate, it also represents a slight deceleration from the prior quarter," said comScore chairman Gian Fulgoni in a statement from the company. "Other macroeconomic indicators also suggested relative softness in discretionary spending, which offers some cause for concern as we head into the holiday season."

Despite consumers' economic concerns and fewer shopping days this holiday season, comScore's overall outlook remains bright. "We are confident that the growth rate in online spending will once again far exceed that in bricks and mortar stores, reflecting the ongoing channel shift to e-commerce," Fulgoni said.

For more, see:
This MediaPost article
This comScore statement

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