Two years after Lululemon's (NASDAQ:LULU) embarrassing incident that ended in the recall of sheer yoga pants, the company is finally starting to see an upward trend in sales. In fact, same-store sales in January were roughly double analysts' expectations, reported Reuters.
Shoppers are slowly coming back, citing a wider selection of styles, colors and prints as the reason for choosing to shop at Lululemon.
"The sheer amount of products and options that Lululemon now produces is staggering," Suzanne Lane, a Lululemon fan who started her Agent Athletica blog, told Reuters.
The company's new chief executive, Laurent Potdevin, made product a priority when he joined the company.
Shoppers have also approved of the retailer's improved customer service, which now includes taking phone orders, free shipping and holding in-store products for customers. The company is also producing smaller quantities of certain merchandise selections to push demand and minimize inventory.
In addition, Lululemon has added to its selection of menswear and even plans to open its first store exclusively for men in Manhattan in 2016. The company's newest brand, Ivivva, aims to attract younger shoppers.
-See this Reuters article
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