Lucky Brand's new concept shop

Lucky Brand is pushing the boundaries of its retail potential through the launch of its unique new shop. The store, located in El Segundo, California, exudes a complete lifestyle concept by marrying vintage accessories with home furnishings.

Carrying the brand's first home offerings, the store will give guests the opportunity to check out antique Moroccan rugs while trying on the brand's iconic jeans, reported Women's Wear Daily.

The space is 5,740 sq. ft. and is Lucky's 171st store. The location is serving as a template for another store set to open this month in Summerlin, Nevada. The company hopes to eventually take the concept to Canada, Mexico, Europe, China, Russia and India.

The ultimate goal is to raise parent company Leonard Green & Partners' annual sales to about $1 billion in five years. The company bought Lucky Brand from Fifth & Pacific Cos. for $225 million at the end of 2013.

The most recent strategy is to add to the company's success in denim, which currently accounts for 50 percent of sales. The brand recently introduced athleisure styles and accessories, which appears to be paying off thus far. Since opening its doors, the El Segundo location has more than tripled the volume of its average store. Even shoe sales are eight times greater than at the company's best performing location.

Customers seem taken with the structure of the space, complete with white wood ceilings, perforated metal walls, art installations and a whiskey bar.

For more:
-See this Women's Wear Daily article (subscription only)

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