Loyalty coalition Plenti officially launches in US

Plenti, the first U.S.-based loyalty coalition, is now available for consumers online and at thousands of retail locations including AT&T, Exxon, Macy's (NYSE:M), Mobil, and Rite Aid.

Plenti is operated by American Express (NYSE:AXP), and its members earn points, regardless of payment method, by shopping for everyday items.

First announced in March, the membership program is free and there is no limit to the number of points earned. Plenti gives members at least two years to use their points.

Consumers can sign up for the program at retail partner locations, online or on the mobile app, available through the Apple Store and Google Play.

Plenti members can also earn points on grocery, health and personal items by linking their supermarket loyalty cards. Once store cards are linked, members can browse and choose from promotional offers that can be redeemed at more than 13,000 supermarkets and Rite Aid locations.

Plenti aslo offers an online marketplace, which allows members to browse and select items from a participating online store to earn Plenti points for their eligible purchases.

Further, members can earn one Plenti point for every eligible dollar spent using a no-annual-fee credit card offered by American Express, in addition to other Plenti points.

American Express isn't cutting fees on all of its cards, either. Last month the card issuer said it would increase annual fees on some of its popular charge cards in an effort to boost revenue. American Express launched the initiative following the termination of its long-standing contract with Costco.

For more:
-See this American Express press release

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