The lowest (and highest) prices in electronics

Consumer electronics is a product category that is among the most competitive when it comes to price. Shoppers typically research and compare products, and then buy from the outlet with the best price.

So when one is found to be the least expensive in a pricing study, it's no small thing.

That retailer is Target, according to a recent study by Wolfe Research.

The research firm shopped a 15-item basket, visiting the websites of Amazon, Best Buy, Target and Walmart. For items purchased using Target's Redcard, which applies a 5 percent discount, Target was the cheapest of the four.

But without the discount, Target was the most expensive, proving just how close in pricing the leading retailers are on similar items.

The shopping basket included a mix of items, ranging from an Apple iPad to a video game console and headphones.

Walmart's total basket was $3,662, 1.6 percent more than Amazon's, according to Twice. With the Target Redcard, the basket was $3,558, but totaled $3,745 without the 5 percent discount.

Walmart and Target have been working to narrow or eliminate price differentials with Amazon, the perceived low-price leader. Walmart recently said it was investing in lowering prices throughout its stores and would be eliminating price matching policies, with the exception of its Savings Catcher mobile app that automatically compares and credits price differences back to users.

For more:
- see this Twice story

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