Lowes Foods upgrades e-commerce site

Lowes Foods has partnered with Unata to expand a new e-commerce platform across all 60 Lowes Foods To Go locations.

The rollout comes after a successful pilot that explored how the platform interacts with shop fulfillment, pickup in-store and home delivery.

The partnership began as part of Lowes Foods' rebranding efforts across its brick-and-mortar stores. Unata's recommendation technology enables digital engagement that is unique to store guests.

Earlier this year, Lowes Foods and Unata partnered to launch the supermarket's first click-and-collect grocery service.

With the new technology, Lowes Foods will roll out Ways to Shop, a feature that allows guests to view the entire product catalog, with any combination of filters—from previously purchased and sale items to organic or locally grown products.

In addition, the Complex Offers feature will reflect in-store offers and help guests chart progress toward redeeming offers as they add more items to their shopping cart.

"We have been incredibly pleased by the success of our pilot and the strength of our partnership with Unata," said Michael Moore, chief marketing officer at Lowes Foods. "Our collaboration has allowed us to improve upon the experience in real time before moving ahead with full roll out.

"We have ambitious plans for providing a personalized experience for every Lowes Foods guest, no matter if they engage with us digitally or within one of our stores. We are confident that the continuous improvement within our digital shopping experience will result in even stronger guest satisfaction, deeper loyalty and larger baskets."

Lowes changes are not only digital, but also physical. Last summer the chain announced a revamp of its brick-and-mortar storefronts, which ultimately led to a 23 percent jump in transaction volume.

For more:
-See this Lowes Foods press release

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