Lowes Foods has partnered with Unata to launch a "click and collect" grocery service. Beginning this month, the grocery chain will use Unata's engagement platform to offer the service.
The one-to-one e-commerce experience includes a personalized homepage and personalized product recommendations.
In addition, the platform allows consumers to organize and browse products by attribute, such as organic, local and gluten-free. Plus, the website serves as a place for shoppers to access in-store specials, discounts and offers and incorporate them into the estimated cart total at checkout.
The pilot comes on the heels of Lowes' rebranding efforts, which include in-store enhancements. The platform is meant to deliver a customer experience online that is similar to the in-store experience.
For the Lowes staff, the platform will be used to manage online orders and target promoted content to shoppers.
"As a grocer who emphasizes a high level of customer experience in-store, it only makes sense to offer that same level online," said Michael Moore, CMO of Lowes Foods. "We look forward to providing our customers with a highly personalized experience, demonstrating our commitment to our customers and making it easier for them to discover new products they will love."
Lowes is making changes, both digitally and physically, to handle the growing competition for marketshare in the grocery division. Last summer the chain announced a revamp of its brick-and-mortar storefronts, which ultimately led to a 23 percent jump in transaction volume.
As online retailers such as Google (NASDAQ:GOOG) and Amazon (NASDAQ:AMZN) jump into the grocery sales business, brick-and-mortars are changing how they package their stores to compete with the convenience and lower prices of online stores.
-See this Unata press release
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