Lowes Foods gets more digital

Nearly 40 percent of consumers regularly use digital coupons, and Lowes Foods has a new program that integrates digital promotions into the grocer's online programs.

Shoppers can now view, sort and clip digital coupons through a variety of means and can filter offers by product, SKU and department.

The program, developed with Unata and Inmar, will even prompt shoppers when a coupon is available for something in their digital shopping cart.

"We are very excited to offer our guests this new digital coupon capability," said Michael Moore, Lowes Foods chief marketing officer. "It will simplify our guest's experience and will empower them to maximize savings on their grocery basket. At Lowes Foods, this is just another step in our rebranding journey and is part of our continuing effort to innovate for our guests."

Retailers have been slow to integrate digital coupons into desktop and mobile shopping sites, and this new offering at Lowes Foods claims to be the first of its kind.

Wegmans began testing digital coupons at two stores in Pennsylvania in June, while both Target and Walgreens have continued to improve digital offerings on mobile apps.

For more:
- see this announcement from Unata

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