Home improvement retailers have had a particularly difficult time attracting younger shoppers, many of whom are not yet home owners. Now Lowe's is using mobile videos to create a series of DIY shorts aimed at the millennial shopper. Story
Home improvement retailers have had a particularly difficult time attracting younger shoppers, many of whom are not yet home owners. Now Lowe's is using mobile videos to create a series of DIY shorts aimed at the millennial shopper. Story