Lowe's shoots for millennials with new videos

Home improvement retailers have had a particularly difficult time attracting younger shoppers, many of whom are not yet home owners. Now Lowe's is using mobile videos to create a series of DIY shorts aimed at the millennial shopper. Story

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.