Home improvement retailer Lowe's has revamped its website geared toward professional customers. LowesForPros.com used feedback from professional customers to test and launch an improved site.
For the last several quarters, Lowe's has made a big effort to attract and retain professionals, Charlotte Observer reported. Although this group makes up a small portion of the shopper market, it generates a larger percentage of total revenue because of the large orders. The professional business at Lowe's is also growing faster than the general consumer.
The improved site lets shoppers build their own product catalog, search more than 500,000 items for purchase, and pick up online orders in-store or have them delivered. In addition, professionals can integrate their account receivables information into their Lowe's account, and save 5 percent on purchases using the retailer's credit card.
Currently Lowe's is the second largest home improvement retailer in the United States behind Home Depot (NYSE:HD). Lowe's has more than 1,840 stores in the United States, Canada and Mexico. Following a recent retail trend, the retailer is opening its first urban-format store in New York next month, featuring a curated assortment of products for the city dweller.
-See this Charlotte Observer article
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