Lowe's promotes two in marketing and strategy

Two Lowe's executives were promoted, including one to chief marketing officer. Both now report to Michael Jones, chief customer officer.

    Marci Grebstein

Marci Grebstein was promoted from VP of advertising to chief marketing officer, succeeding Tom Lamb, who left the company. As CMO, she will oversee the integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media for the U.S. business. 

Although she just joined Lowe's earlier this year, Grebstein has more than 20 years of experience in brand management, marketing, advertising and e-commerce strategies for large retail companies. She came to Lowe's from Food Lion, where she was VP of marketing, brand strategy and external communications.

Grebstein also did a 16-year stint at Staples, including as director of advertising, VP of media and consumer marketing, and VP of B2B marketing and e-commerce. She started her career at CVS, where she was director of marketing/advertising from 1993 to 1996.

      Erin Sellman

In addition, Erin Sellman was promoted from VP of strategy and insights to senior VP of strategy, insights and planning. She will lead corporate strategy, consumer insights, and the planning and process organization.

Sellman, who also have more than 20 years of experience in strategic planning and management, has been with Lowe's since 2004. She's held positions such as VP of strategy and alignment, director of corporate strategy, and director of new market development.

Prior to Lowe's, Sellman had strategy and consulting roles at A.T. Kearney and Arthur Andersen.

"Marci's deep experience in retail marketing will help Lowe's continue to create more personalized and relevant communications to consumers," Jones said. "And Erin's innovative thinking and data-driven insights will help Lowe's continue to develop effective strategies for the future and further enhance the customer experience across all consumer touch points." Press Release

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