Lowe's names new seasonal merchandising SVP

Lowe's named Jocelyn Wong senior VP and general merchandising manager for the seasonal product business, reporting to Michael McDermott, chief merchandising officer.

Wong was senior VP and chief marketing officer at Family Dollar since 2012. She also has marketing, merchandising, brand management and product innovation experience at Safeway and Procter and Gamble, totaling 18 years in the industry.

At Lowe's, Wong will lead merchandising strategies for lawn and garden, seasonal living and outdoor power equipment divisions.

"Jocelyn's experience in marketing, merchandising and product management will help us deliver outstanding customer experiences in an omnichannel environment," McDermott said. "She believes in building strong vendor partnerships focused on creating innovative and exciting solutions for customers, and her empowering leadership style and fresh perspectives will only accelerate our seasonal business growth and momentum."

News of Wong's switch to Lowe's comes just after the Dollar Tree acquisition of Family Dollar closed in July, a deal involving a lengthy bidding war with competitor Dollar General. As part of the deal, Dollar Tree sold 330 Family Dollar stores to private equity firm Sycamore Partners.

Wong was named one of the 20 most influential women in mass marketing in 2013 and 2014. Her first day at Lowe's will be Oct. 12. Press Release

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