Looking For Easy Savings In Tough Times, Consumers Flock To Coupon Sites

Web sites where consumers can find money-saving coupons enjoyed a 32 percent increase in traffic between October and November 2008, the largest month-to-month increase of 10 measured site categories. Coupon site visitations jumped from 27,101 in October to 35,649 in November, said an eMarketer report, based on a new study by ComScore.

Next on the list, in terms of visitation growth, were retail sites selling jewelry, luxury goods and accessories. They saw a 25 percent change, increasing from 15,362 in October to 19,210 in November. At the bottom of the list were retail sites selling food. They experienced visitation growth of 10 percent.