Loewe opened the doors to its first store in North America in Miami's Design District. The look of the store reflects the brand's Spanish roots.
The space for the store was designed by creative director Jonathan Anderson, who worked with a company that does installations for the British Museum. Anderson aims to use the space to craft his modern interpretation of Spanish history, reported Women's Wear Daily. Borrowing from the story of the mountain coming to Muhammad, Anderson acquired an 18th century granary building, had it imported and rebuilt it in the store.
The plan is that in 10 years, LVMH, Loewe's parent company, will return the "borrowed" building and move the concept forward.
The Loewe's granary is 36 feet high and is now located in a white furnished building.
"It has this warmth that I wanted, but it also has this hyper-glossy feel around it," Anderson told Women's Wear Daily. "It's a white box with a stone building inside."
Miami's Design District is becoming a hot destination for luxury retailers. For example, Max Mara will open a store in the district later this month, and both Tom Ford and Barneys New York plan to open locations in Miami over the next few years.
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