Loblaw taps social influencers to promote click-and-collect

Canadian grocer Loblaw will soon promote its click-and-collect service by using social media influencers.

Loblaw will be partnering with Influicity, an influencer marketing platform. The technology company will leverage social media stars known for their cooking and shopping content to promote click-and-collect where available.

The campaign will launch at the end of December with key influencers in select Canadian markets.

"Loblaw is incredibly forward thinking in their approach to marketing," said Influicity Founder & CEO Jonathan Davids. "Their customers are watching YouTube, browsing Instagram and scanning Twitter. This is where their marketing dollars need to be."

Retailers have been turning to bloggers and social media personalities to market goods and services, particularly those targeted to millennials. In June, Loblaw announced plans for a $1.2 billion refresh of its retail stores and added click-and-collect in late 2014.

For more:
-See this press release from Influicity

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