Loblaw names Mario Grauso president of Joe Fresh

Canadian food and pharmacy retailer Loblaw (TSE:L) announced the promotion of Mario Grauso to president of their Joe Fresh clothing brand on July 21. He previously acted as COO of the brand.

Grauso will continue to report to Joe Mimran, president of Joe Mimran & Associates and creative director of Joe Fresh. As president of Joe Fresh, Grauso will oversee business strategy, operations, marketing, international development, merchandising, sourcing and design functions, according to a company statement.

Grauso previously acted as president of Vera Wang Group, and before that he was president of Puig Fashion, the parent company of Carolina Herrera, Nina Ricci and Paco Rabanne.

Loblaw has been immersed in a company-wide management overhaul, in which Executive Chairman Galen Weston has taken on the added role of president of Loblaw, replacing Vicente Trius as the party responsible for company strategy and business performance.

Joe Fresh has been opening retail stores with its partners abroad since May in locations such as Seoul, South Korea, Sahara Mall in Riyadh, Saudi Arabia, and the Mall of Dhahran in Dhahran, Saudi Arabia. Joe Fresh partners have expressed a commitment to opening more than 140 stores in 23 countries in the next five years, and Grauso may be instrumental in the initiative's execution.

Joe Fresh operates six brick-and-mortar stores in New York, including their flagship location at the 510 Fifth Avenue Building. Arguably, Joe Fresh established its largest American presence through retailer J.C. Penney, which has made Joe Fresh merchandise available in more than 650 stores and introduced the brand under the leadership of former CEO Ron Johnson, who was fired after only two years on the job. Press Release

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